Video Marketing That Builds Brands & Drives Action
From YouTube Ads that convert cold audiences to social video that stops the scroll and brand films that create lasting emotional connections — we plan, distribute, and optimise video content that actually moves your business forward.
120+ Video Campaigns
98% Client Retention
Video That Performs Across Every Channel
We combine paid distribution expertise with strategic storytelling to ensure your video content reaches the right audience and compels them to act.
YouTube is the world’s second-largest search engine. We manage TrueView in-stream ads, bumper ads, and discovery campaigns that reach audiences at every stage — from awareness through to conversion.
- TrueView in-stream & skippable ads
- Bumper & non-skippable ad campaigns
- YouTube Discovery & Masthead ads
- Audience targeting & retargeting
- View-through conversion tracking
Short-form video dominates every social feed. We create and distribute thumb-stopping content for Instagram Reels, TikTok, and Facebook — tailored to each platform’s native format and audience behaviour.
- Instagram Reels & Stories ads
- TikTok In-Feed & TopView ads
- Facebook & Messenger video ads
- Platform-native format adaptation
- Organic & paid distribution strategy
The brands people love are the ones with a story they can believe in. We develop documentary-style brand films and campaign narratives that give your business a voice, a personality, and an unforgettable presence.
- Brand documentary & manifesto films
- Founder & team story videos
- Customer testimonial production briefs
- Campaign narrative & script strategy
- Multi-platform content repurposing
Video That Grows Brands and Drives Revenue
From Idea to Impact — Our Video Framework
Great video marketing is not just about production quality. It starts with strategy and ends with data-driven optimisation to maximise every view.
We start by defining your video marketing goals, target audiences, key messages, and channel strategy. Every campaign is built on a clear brief that aligns creative direction with measurable business outcomes.
We develop detailed production briefs, scripts, storyboards, and shot lists that give your production team — in-house or external — everything they need to create content that serves the strategy perfectly.
We handle paid distribution across YouTube, Meta, and TikTok — setting up campaigns, audiences, and budgets to ensure your video reaches the right people at the lowest possible cost per view and action.
We track view-through rates, completion rates, and downstream conversions — using the data to refine audiences, test creative hooks, and scale the best-performing content to maximise your video ROI.
Video Marketing Questions Answered
Everything you need to know before launching a video marketing strategy with Empire Metrics.
Ready to Tell Your Story?
Book a free video strategy session and we will map out a video marketing plan that builds your brand, reaches your audience, and drives measurable results.
